Our History

The Story of AureaBrush – Innovation for Beauty

It all started in London, on a rainy morning. Charlotte Evans, a dynamic young woman passionate about hairstyling, was juggling her demanding job and her busy social life. Like many, she dreamed of having perfectly styled hair, but time was always against her. Straighteners were bulky, curlers were tricky to use, and cords were always too short or tangled.

One morning, as she rushed to get ready for an important meeting, she realized her straightener had stopped working. Frustrated, she thought: "Why isn’t there a simple, effective, cordless tool to style hair anywhere?" That’s when the idea for AureaBrush was born.

For two years, Charlotte worked with top hairstylists and engineers to create a tool that truly met the needs of modern women. A 2-in-1 device that straightens and curls, heats up quickly, is cordless, and easy to carry. After months of testing and refining, AureaBrush was finally launched—a game-changer for women who want flawless hair without hassle.

Today, AureaBrush has become the go-to tool for bold, busy women. Whether it’s a quick touch-up between meetings, last-minute styling before a night out, or hassle-free travel, AureaBrush adapts to every lifestyle and every style.

Charlotte proved that a simple frustration could turn into an innovation that changes lives. And today, her dream has become a reality for thousands of women worldwide.